IT ALL STARTED IN 1973.

Cherokee is an iconic American family lifestyle brand, offering classic, casual comfort at great value.

​

A wedge is born in Venice Beach, California. From handcrafted beginnings and steeped in authenticity, Cherokee speaks to the very best of American design. Timeless classics inspired by vintage Americana, but always interpreted with a modern Cherokee handwriting. Across four decades, Cherokee has always stood for confident, effortless and relaxed American style.

Something we call “American Cool”.